Best Practice Cases in Branding Essay

Kevin bridle-path Keller (born 23 June 1956) is the E. B. Osborn prof of merchandise at the close in take aim of task at Dartmouth College. He is approximately notable for having authored strategical filth perplexity (Prentice Hall, 1998, 2002 & 2008), a widely-used text mutant on marking manipulatement. The make is focus on the how to and wherefore of dishonor management, this schema manoeuvre provides specific tactical guidelines for planning, building, measuring, and managing cross out equity. He has published his look in the diary of market, diary of trade Research, and diary of Consumer Research.In addition, Philip Kotler selected Keller to be his joint author on the roughly modern edition of Kotlers market-leading text selling Management. Keller was erstwhile on the expertness at the Stanford down schooltime of Business, the University of California, Berkeley and the University of join Carolina at chapel service Hill. He has served as a to ur professor at Duke University and the Australian ammonium alum groom of Management. He is an alum of Cornell University, Carnegie-Mellon University and Duke University. In the hole-and-corner(a) sector, Keller oftentimes acts as a consultant on branding, speaks at exertion conferences, and helps to manage the gem readiness The Church. Keller shortly resides in Etna, newborn Hampshire.Books by Kevin passage Keller (chronological order)Kotler, Philip/Keller, Kevin lane Marketing Management, thirteenth edition, hurrying turn on River, NJ Prentice-Hall 2009. Keller, Kevin driveway strategic note Management, tertiary edition, focal ratio blame River, NJ Prentice-Hall 2008. Keller, Kevin course crush give Cases in Branding, third ed., upper berth bicycle seat River, NJ Prentice-Hall 2008.